Explainer videos are commonly used in various industries to help customers and clients understand a particular topic better. For example, an explainer video created by a plumbing company might explain how a plumbing system works. At the same time, a solar business will use explainer videos to share how a solar panel converts light into power.
However, not all explainer videos are created equal. Some can share information excitingly and engagingly. Unfortunately, others simply fail to provide any helpful information at all. This is because there are mistakes that one can make when creating explainer videos that can hurt their performance.
Want to ensure your explainer videos can share information effectively and engagingly? If so, here are the explainer video mistakes you must avoid!
1. Not implementing a CTA
When creating any content, you want to ensure a CTA (call-to-action) is included in it. This is to motivate customers to act, whether it be to purchase a product or subscribe to a newsletter. If your explainer videos lack a CTA, chances are the viewers are simply going to leave after seeing the video. Even worse, they might try to contact you or to learn more about you but not know how because there is no CTA to guide them. To avoid this problem, always remember to implement a CTA at the end of your videos!
2. Creating videos that are too long
There might be plenty of information you want to squeeze into your video, forcing you to create longer videos. However, people who watch these explainer videos are generally in a rush for information, meaning they will leave if the video is too long. For the most efficient videos possible, the videos you create must be under two minutes. The faster the message is delivered, the better it is for you and your audience.
3. Forgetting to plan the video
Planning is critical in any stage of the video production process. It includes planning what the video will focus on and where you will upload it. Failing to consider these aspects can delay your project and set your business back, whether in terms of finances or time. To make sure your project finishes on schedule and within your budget, take the time to plan everything out!
4. Focusing on the wrong goal
Some businesses focus on trying to get their explainer videos and other similar content to go viral. While this can be a massive boost to their online presence, it is something that rarely happens. To add to this, even if a video gets more than a million views, it will end up being a waste of time if only a small percentage of viewers is actually interested in what you provide. To avoid this issue, focus on creating quality videos and ensuring those who are interested have access to the video, not on boosting that view count!
Explainer videos are a great way to help you understand various aspects of your business. To ensure that you create high-quality explainer videos that deliver the right messages quickly to interested viewers, remember the mistakes above and do your best to avoid them. That way, you will get the results you want from your videos, boosting your business and facilitating its growth.
If you need help from video-production agencies to create excellent videos, do not hesitate to reach out to one. They will implement the latest and most significant trends and techniques to ensure the videos you produce will bring in the results you are looking for.
Video Ink is a video production agency in Manchester that offers video production services and more. If you need help creating quality explainer videos, work with us today!