5 Reasons Why Video is Best for Social Media Advertising
Unless you’ve been asleep or staring at a brick wall the past few years, video has become the Godfather of social media advertising. The people demand it! Why?
1. 53% of consumers engage with brands after watching a Social Media Video.
Wow. Videos are just awesome at driving brand awareness and more sales, because they are the most engaging type of media, certainly with “millennial’s” and the younger generation. Brightcove’s 2018 Video Marketing Survey found that 53% of consumers report that they engage with a brand after viewing one of their videos on social media. This figure is rising as more marketers turn to video as their Numero Uno of social media advertising…
2. 88% of marketers are satisfied with the results achieved with video.
Which is why so many marketing teams, business owners and entrepreneurs are turning to social media video advertising to engage more people and turn them into loyal customers. Because of this marketing drive, consumers almost expect there to be a video about a product or service. Simply put, if your business isn’t using video in a campaign, you’re turning potential customers away.
3. 72% prefer video over text when learning about a product or service.
When text and video are presented on the same page, 72% of people prefer to learn about a service or product via video. It’s much easier to consume the required information during a video, as well as getting a real feel for the brand, their products and offering. For social media advertising, video ads outperform text or imagery based social ads by a large margin. This study by Hubspot proves it, as they found video got 20% more clicks than an image based ad.
4. 66% of marketers using video get more qualified leads per year.
Oh golly! According to Optinmonster (a website pop up software), video marketers get 66% more qualified leads per year (2019). Optinmonster also concluded that video marketers achieve a 54% increase in brand awareness.
Who reads brochures these days? I’m not sure what you think, but 66% more potential customers than usual sounds like a worthy investment. At an educational point of view – video allows you to connect more intimately with your customers and give them everything they need in a personal, interactive way.
5. 95% of viewers are more likely to remember a call to action after watching a video.
You could have the best product in the world ever made but it’s worth nothing if your customer doesn’t take action.
Viewers are 95% more likely to remember a call to action after watching a video, compared to 10 percent when reading it in text format (Forbes, 2017). This is because the combination of imagery, music and dialogue is instantly more memorable – communicating directly with the viewer. Using video at the centre of your social media advertising campaign is a a surefire way to get attention, and more clicks!
Improve your social media advertising with video
Video provides obvious benefits to any social media advertising campaign. It engages and influences customer behaviour more than anything.
A lot of business owners and marketing professionals can find video quite daunting. How to make the video? What to include? The way it will look? Who to target? Get results?
This is where Video Ink comes in. It’s simple, affordable, fast and ultimately effective social media videos for everybody. No fluff. No nonsense. If you’d like to learn how we can create a video to get you more customers and interest in your services – say hello via the contact page and we’ll be very happy to help you!
