Must-Know Video Marketing Statistics You Need in 2022

video marketing

Are you wondering whether you should invest more in video marketing? The best time to start your foray into marketing videos was yesterday! Yes, you read that right: you should have already done it. In this article, we’ll cover the most important statistics regarding online videos and video marketing. 

There’s more to this than just numbers, of course. Video marketing also has numerous advantages that will be outlined here. In addition, we’re going to cover video trends in the present and for the future.

Video content marketing includes, but is not limited to:

  • Explainer videos
  • Product demos and reviews
  • Recordings of live streams
  • Tutorial videos
  • Video ads
  • Video interviews
  • Video testimonials
  • Videos of presentations
  • Vlogs (video blogs)

Video Marketing: Consumers and the Digital World

There is no doubt that consumers are responding very well to video marketing. Wyzowl’s research finds that people watch an average of 16 hours of online video weekly. 84% say watching a brand’s video led them to avail of a service or buy a product.

Google says over the past two years, watch time for videos related to shopping on YouTube grew by up to five times. The social media video platform reaches more 18 to 49-year-olds in a week than the combination of all cable TV networks.

Video Marketing: ROI (Return on Investment)

Research shows that video marketing is well worth any funding spent on it. Wyzowl’s 2020 report has several findings to back it up:

95% of video marketers plan to increase or maintain video spend in 2020

89% of video marketers say video gives them a good ROI

87% of video marketers say video has increased traffic to their website

83% of video marketers say video helps them with lead generation.

80% of video marketers say video has directly helped increase sales

The Social Video Forecast of Animoto, additionally, suggests that nearly all marketers (91%) are satisfied with the returns they see from video marketing on social media.

Video Marketing: Who Uses It?

Up to 85% of businesses include video in their marketing arsenal, Wyzowl says. Animoto’s statistics peg that number at a much higher level. Up to 9% of marketers, they found, have put ad spend towards videos. For the Content Marketing Institute, both their B2C and B2B research in 2020 yielded high figures. Video marketing was used by 66% of B2C marketers and 71% of B2B marketers.

BreadNBeyond’s research saw the marketing strategy of up to 81% of businesses using video. The Social Media Marketing Industry Report of Social Media Examiner, back in 2019, showed that live video was used by up to 57% of marketers. 

The use of video marketing has been growing steadily over the years and shows no signs of slowing down. Today, well over two-thirds of all marketers use video.


Video marketing makes a huge difference when it comes to products or services. Especially since practically everyone has an online presence these days. The numbers don’t lie, either; up to two-thirds of marketers use them. Wyzowl’s research says 84% of consumers who watched a brand’s video led them to buy a product or avail of a service.

Need a video company Manchester? Contact Video Ink today! We’re a strategically-powered, disruptive video production agency based in Manchester.

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